It’s hard to find someone who doesn’t enjoy good old cartoons, whether it’s a Tom and Jerry rerun or a Pixar movie at the cinema. Through the magic of animation, we laugh, cry and have an overall jolly good time.
But did you know that animation can also be used in your marketing to give it a powerful, transformative push?
In this article, we go over the top reasons why animation should be in your marketing arsenal.
Animation creates impressions that last
If a picture speaks a thousand words, imagine what an animated video can do.
Through animation, your brand evokes emotion much more effectively with your target audience. When you present an impactful message with beautiful, moving visuals, the people who matter will remember you for a long time to come.
Animation lets you engage and entertain
Apart from injecting audiences with a dose of nostalgia, the animation is plain fun — letting you escape temporarily into a whole new world
When you bring all that into your marketing, you deliver a fresh, creative and entertaining approach which your business will thank you for.
Animation creates endless possibilities
With animation, your imagination’s the limit.
You get to create any scene and setting you like and take your marketing creativity to a whole new level. When executed well, your audience will love and remember you for it.
Animation makes things easy to understand
Got a complex idea or offering that you wish to simplify and transform into something fun? Animation is your best friend.
The truth is most people don’t exactly enjoy reading, especially if it’s material that’s unfamiliar or presented in an overwhelming format. (Think huge and never-ending walls of text.)
Through animated videos, you get to bring ideas to life, hold people’s attention, explain things better, and help them better internalise what you’ve shared.
Animation helps you convert
According to a study by Hubspot, having animated content on your website can increase your conversion rate by 80%, which is no small figure!
At the same time, this makes intuitive sense. After all, most of us are more inclined to learn about a product or service through a video than through static text or content.
Animation is easy on your budget
Crafting an animated video puts a much smaller dent, if at all, on your marketing budget than a live-action video.
Imagine having to scout out the ideal set-up or location, hunt the perfect actors and secure large amounts of top-end equipment just to make sure everything looks polished and professional.
With animated videos, all you need are animation tools and the right talent.
Animation better connects with younger audiences
Animation’s great for any audience, but they’re even better for younger ones.
With less mature audiences having shorter and more selective attention spans, attractive animations are your go-to solution to engage them.
So, start exploring bite-sized animated videos for your brand today to pull in the younger bunch and well, everybody else!
Got a question or two about using animation in your marketing? We’re ready to help. Drop us a message here.
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