Fuel Kaki

Comparing Fuel Prices

Fuel Kaki is an initiative developed by The Consumer Association of Singapore (CASE) to enable consumers to compare fuel prices extensively through a website.

We had the opportunity to make a short demonstration video to entice people to use the website.

For

CASE

Creating

Illustrations, Motion Design

The Visual Team client web thumbnail - Fuel Kaki

Storyboarding

The storyboarding wasn’t too hard this time around, as it was only a pretty standard demonstration video.

The challenging part was having no narration. This means the messages have to be in text, as well as being short and simple. So people won’t space out from reading it.

The Visual Team client web thumbnail - Fuel Kaki car animation
The Visual Team client web thumbnail - Fuel Kaki comic

Illustration & Animation

To match back the style of Fuel Kaki, the overall animation wasn’t too exaggerated. Here are some isolated animation from the video.

The Visual Team client web thumbnail - Fuel Kaki animated
The Visual Team client web thumbnail - Fuel Kaki car
The Visual Team client web thumbnail - Fuel Kaki coin
The Visual Team client web thumbnail - Fuel Kaki phone mockup
The Visual Team client web thumbnail - Fuel Kaki monitor