Fuel Kaki is an initiative developed by The Consumer Association of Singapore (CASE) to enable consumers to compare fuel prices extensively through a website.
We had the opportunity to make a short demonstration video to entice people to use the website.
CASE
Illustrations, Motion Design
The storyboarding wasn’t too hard this time around, as it was only a pretty standard demonstration video.
The challenging part was having no narration. This means the messages have to be in text, as well as being short and simple. So people won’t space out from reading it.
To match back the style of Fuel Kaki, the overall animation wasn’t too exaggerated. Here are some isolated animation from the video.
