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Drawing Visitor Engagement to Defeat the Night Knight

A Social Media Comic

Sqkii is a Singapore-based gamification marketing agency seeking new and dynamic ways to create user engagement via social media. We proposed an idea to help boost engagement in the form of a social media comic.

"The Night Knight" was created as an illustrated series featuring the Sqkii mascot and the titular Night Knight as a villain. The comic asks for users' participation to protect Sqkii from the Night Knight. People are encouraged to submit creative drawings to help decide what happens next in the story!




Social Media Posting (Comics)

The Social Media posting content

The Night Knight chapter 1 comic

The Night Knight chapter 2 comic

The Night Knight chapter 3 comic

The Night Knight chapter 4 comic